Medical aesthetics · Client work
Dr Linea
Dr Linea is a medical aesthetics clinic operating across Ipswich, Norwich and Bury St Edmunds. It works in a regulated space where patients are cautious by default, so the site's first job is to earn confidence, and only then to convert it into consultations.
The brief
Aesthetic medicine marketing often looks either clinical to the point of coldness or glossy to the point of distrust. The brief was to sit deliberately between the two: calm, precise, expensive-feeling, and honest about safety and regulation.
Everything a cautious patient checks before booking (reviews, regulation, experience, real treatment detail) had to be visible without being shouted.
What I built
- A treatment architecture across Face, Skin, Wellness and Body, each with clear explanations and pathways to book
- Booking calls-to-action woven through the site, with Google review scores surfaced beside them
- A trust layer: CQC regulation presented plainly, years of practice and treatment volumes shown as counters that animate as they enter view
- Medical-grade skincare recommendations linking to the AlumierMD range
- A deferred WebGL hero accent that paints a static gradient first, so visual richness never costs first-paint speed
From the live build · rebuilt for this page
The trust strip rebuilt from the production codebase: rolling counters and the regulation badge, in the clinic's monochrome and gold.
Details that mattered
Monochrome plus one gold line
Pure black and white with a single muted gold accent, Playfair Display headlines and deliberately sharp corners give the clinic a signature that no template produces.
Trust signals treated as design objects
Review scores, regulation badges and experience counters are laid out with the same care as the headlines, because for this audience they are the headlines.
Performance as a courtesy
Image formats, font loading and the deferred 3D scene are all tuned so the site feels immediate on a phone, which is where most patients first look.
The outcome
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